Microsoft India

Senior Product Designer

Jun 2017 - Present day

As a senior designer in Microsoft EC team that brought USD 20B business in FY23-24, I co-define product goals and user experience with strong UX principles, Generative AI, and human-AI interaction, including Copilots.

• Partnered and collaborated with users, UXR, PMs, Developers, business, and LT to ship volume licensing platform experience that helped increase deal velocity 50% faster from 40 days to 20 days.

• Team up with User Researchers to propose, scope, plan, and conduct User Studies, Cog walks, Benchmarking, Usability Tests, etc.

• Partner with product PMs, Dev leads, and business to create shared user understanding, UX goals, BRDs, milestones, and feedback metric.

• Create Personas, Scenarios, Use Cases, Customer Experience & Journey Maps, paper sketches, wireframes, interactive prototypes.

• Shipped 3 products in 2 years passing MAS Grade B (AA level) for Accessibility.

• Mentor product squads to collaborate on vision-led products through user feedback, inclusive design, and design standards & best practices.

Publicis Sapient

Associate Creative Director

Dec 2015 - May 2017

• Design strategy leader accountable for UX&R of client projects to budget, drive, oversee, and manage UX projects - pitch to concepts, delivery, and handover.

• Asses client business to identify UX opportunities and support business growth with UX project proposal plans - resources, budget and timelines.

• Command thought leadership in concept development, POC, and innovative UX technology applications creating business value with unique CX.

• Spearhead user research, design sprints, UT sessions, analyze insights, and lead conversations on UCD to leverage alignment across stakeholders internally and externally with key client function heads and executives.

• Mentor and grow India Studio talent pool and manage team relationships, role expectations, career growth, negotiations, escalation, feedback, and more.

IGATE Global Solutions Limited (Capgemini)

Associate Creative Director

Jul 2013 - Aug 2015

• Lead UX strategy for projects and collaborate with clients to understand business needs, project objectives, define project scope, requirements gathering, stakeholder interviews, competition analysis, etc.

• Focus on UCD and identify areas of opportunities to propose, plan, and conduct user research / usability tests followed by user data analysis, user insights, concept designs, user interactions and user interface designs.

• Manage project designers, mentor across UX CoE, conduct UX trainings, workshops, and recruit top design talent across all locations in India.

• Handled large scale UX projects for global companies like Olympus, Toshiba, Hitachi, Rio Tinto, Rockwell Automation, SAP, McDonalds, among others.

INDI Design

Digital Experience Head

Apr 2011 - Jun 2013

• Manage the DE / UX strategy function with 2 researchers and 2 designers.

• Collaborate and co-manage user research plans, scopes, create scenarios, personas, Customer Journey Maps, conduct focus groups, interviews, etc.

• Generate concepts, wireframes, mockups, and prototypes with user feedback.

PSI Data Systems Limited

Creative Head, Marketing & Communications

Nov 2000 - Jun 2006

• Brand owner, guardian and evangelist for corporate communications, product branding, creatives, product messaging, including all collaterals and exhibits.

• Design lead for concepts, ideation, design delivery, and implementation of user interface across all enterprise software products of the organization.